Start with a free assessment to see where your marketing, sales, data, and customer follow-up systems can improve.
For organizations that want to improve campaign performance, website effectiveness, lead generation, tracking, and content.
For organizations that generate leads but need better handoff, CRM use, follow-up, reporting, and conversion.
Start with the Digital Marketing Assessment if your main concern is campaign, website, content, tracking, or lead generation performance.
Choose the Sales & Marketing Alignment Assessment if your main concern is what happens after a lead is generated — including CRM use, handoff, follow-up, and conversion.
Select the assessment that best fits your current growth challenge.
Use your maturity score and results to understand where the gaps are.
Turn your findings into clear next steps and measurable outcomes.
Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always have a competitive advantage.
A great sales process is predicated on lead management and prospect qualification. Marketing usually has a strong focus on creative communication content for all channels including social media and websites, but with non-sales targets and metrics such as likes, shares, follows, website sessions and visits. There is seldom a defined, continuous, link between sales and marketing.
The reality is such that a link can only be exploited by a deep understanding of sales/marketing funnel optimisation. Then by using automation to deliver relevant content, messages, and ads, based on a prospect’s location in the funnel, conversion can be maximised. Purple Leaf Communication has developed a framework and infrastructure that make this seamless for its clients.