Evaluate measurement, targeting, optimization discipline, integration, and commercial impact.
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Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always have a competitive advantage.
A great sales process is predicated on lead management and prospect qualification. Marketing usually has a strong focus on creative communication content for all channels including social media and websites, but with non-sales targets and metrics such as likes, shares, follows, website sessions and visits. There is seldom a defined, continuous, link between sales and marketing.
The reality is such that a link can only be exploited by a deep understanding of sales/marketing funnel optimisation. Then by using automation to deliver relevant content, messages, and ads, based on a prospect’s location in the funnel, conversion can be maximised. Purple Leaf Communication has developed a framework and infrastructure that make this seamless for its clients.