Web & Application Development

Web & Application Development

At Purple Leaf Communications we build data centric websites and applications for organisations that want to streamline or automate processes, improve critical business operations, or capture important customer data and behaviour. The data captured is then used to create:

  • Descriptive models to show management what is happening and how the organisation is affected.
  • Predictive models to indicate what is likely to happen and highlight opportunities.
  • Prescriptive models that recommend the best course of action to capitalise on those opportunities or reduce possible risks.

If you have a need for a mobile, desktop, or server based application, we can design and build based on your specifications while offering expertise additional insights.  Our unique experience into sales funnel optimisation and digital marketing based on artificial intelligence, guarantees that websites we develop will optimise the funnel and improve conversion.

 

Categories

Sales & Marketing Automation

Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always have a competitive advantage.

A great sales process is predicated on lead management and prospect qualification. Marketing usually has a strong focus on creative communication content for all channels including social media and websites, but with non-sales targets and metrics such as likes, shares, follows, website sessions and visits.  There is seldom a defined, continuous, link between sales and marketing.

The reality is such that a link can only be exploited by a deep understanding of sales/marketing funnel optimisation.  Then by using automation to deliver relevant content, messages, and ads, based on a prospect’s location in the funnel, conversion can be maximised. Purple Leaf Communication has developed a framework and infrastructure that make this seamless for its clients.