"In 2000 as we transitioned from The Mutual Group to Sagicor Financial, Purple Leaf Communications was an essential partner that helped us merge accounts throughout the region and facilitated the process of demutualization using data mining algorithms in a custom built software application.

"Purple Leaf Communications is a pioneer bringing modern data mining & predictive analytics to marketing, customer relationship management, and risk management projects in the private and public sector across the Caribbean region"

"The accuracy and results of algorithms created for LIAT to increase booking revenue were critical in helping the Revenue Management team in its successful pricing and seat inventory allocation. The targeted and remarketing campaigns always achieved fantastic ROI's"

"Purple Leaf Communications designed and built our enterprise application, NHOP, for managing our rents, mortgages, and real estate sales operations. A complete data centric system that seamlessly integrates and streamlines our processes from when a client applies for housing to the point they make payments and receive statements.

"While at Trimart I knew that there were better, more economical ways to reach our customers with messages and offers that were relevant to them based on what they already purchased. Today we shouldn't be relying on scattershot media. Individualised targeting based on Data Mining is it.