Custom Data Science Solutions

Custom Data Science Solutions

Some clients require custom built machine learning models for a unique competitive advantage. Purple Leaf Communications can help from the ground up by following an improved methodology based on CRISP-DM, CRoss Industry Standard Process for Data Mining.

We start by defining the project with clear business objectives, identifying current and new data sources, clean and prepare the data in a format required by the various models, select the best models to be trained, evaluate each with predetermined performance criteria, test, and finally operationalize for automated use.  These include models for facial and image recognition, text mining and analysis, speech recognition and text-to-speech, or traditional machine learning solutions of classification, clustering, and forecasting. In some cases, where a cloud-based model already exists, we can streamline development and deployment by configuring infrastructure to the service provider’s (AWS, Google, etc) cloud platform.

 

Categories

Sales & Marketing Automation

Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always have a competitive advantage.

A great sales process is predicated on lead management and prospect qualification. Marketing usually has a strong focus on creative communication content for all channels including social media and websites, but with non-sales targets and metrics such as likes, shares, follows, website sessions and visits.  There is seldom a defined, continuous, link between sales and marketing.

The reality is such that a link can only be exploited by a deep understanding of sales/marketing funnel optimisation.  Then by using automation to deliver relevant content, messages, and ads, based on a prospect’s location in the funnel, conversion can be maximised. Purple Leaf Communication has developed a framework and infrastructure that make this seamless for its clients.