Testimonials

We have many reviews from our satisfied clients.

It’s always a joy to hear that the work I do has positively impacted our clients and that they are happy to share their experience.
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We also bring a strong interest in coaching and capability building, with an emphasis on emotional.

Kathleen Smith

Senior Director
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I love that moment when we find the connections between organisations and envisage the initiative or platform.

Van Hunter

Senior Director
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He was great in planting the seed and allowing the group to transition into a collaborative discussion pertaining.

Macquarie Telecom

Leadership Group
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We also bring a strong interest in coaching and capability building, with an emphasis on emotional.

Fred L Smith

Senior Director
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I love that moment when we find the connections between organisations and envisage the initiative or platform.

Carolyn Smith

Senior Director
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He was great in planting the seed and allowing the group to transition into a collaborative discussion pertaining.

Pamela Johnson

Leadership Group

 

Categories

Sales & Marketing Automation

Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always have a competitive advantage.

A great sales process is predicated on lead management and prospect qualification. Marketing usually has a strong focus on creative communication content for all channels including social media and websites, but with non-sales targets and metrics such as likes, shares, follows, website sessions and visits.  There is seldom a defined, continuous, link between sales and marketing.

The reality is such that a link can only be exploited by a deep understanding of sales/marketing funnel optimisation.  Then by using automation to deliver relevant content, messages, and ads, based on a prospect’s location in the funnel, conversion can be maximised. Purple Leaf Communication has developed a framework and infrastructure that make this seamless for its clients.