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19 Aug 24

I See You. I Hear You.

On arriving home from the office one afternoon recently, I was met at my gate by a police officer and noticed quite a large posse in the background.  He said he saw the security cameras installed around my home and explained that the previous night a crime had taken place…
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19 Aug 24

Which content type…brand or sales?

I recently did an analysis of social media content from various businesses throughout the region and noticed a disturbing trend.  Very few have a decent balance of both brand activation and sales activation.  A company should have a mixture of both and they should be purposeful. Brand Marketing In addition…
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19 Aug 24

Loyalty Programs and Privacy

Sharing private information isn’t necessarily a bad thing and for some professions it is necessary. If your doctor has any chance of healing you, he must understand certain aspects of your lifestyle and medical history. An attorney must also rely on your private information, as it relates to the matter…
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Categories

Sales & Marketing Automation

Automatically running your sales and marketing campaigns to a highly targeted audience that is likely to convert is not only possible, it is essential to maximise your ROI. Sales and Marketing have traditionally been separated but an organisation with a 360 strategy for both disciplines at the micro level, will always have a competitive advantage.

A great sales process is predicated on lead management and prospect qualification. Marketing usually has a strong focus on creative communication content for all channels including social media and websites, but with non-sales targets and metrics such as likes, shares, follows, website sessions and visits.  There is seldom a defined, continuous, link between sales and marketing.

The reality is such that a link can only be exploited by a deep understanding of sales/marketing funnel optimisation.  Then by using automation to deliver relevant content, messages, and ads, based on a prospect’s location in the funnel, conversion can be maximised. Purple Leaf Communication has developed a framework and infrastructure that make this seamless for its clients.